ENG201- Business and Technical English Writing (Session - 4)
Question No: 11 ( Marks: 2 )
What are the characteristics of a well organized message?
Answer: Page 51
The subject and purpose are clear. All information is related to the subject and purpose. The ideas are
grouped and presented in a logical way. All necessary information is included.
Well organized messages are efficient
they only contain relevant information, so the audience does not waste time with
superfluous information
Question No: 12 ( Marks: 2 )
Have you ever heard the term Persuasive massage? Define it.
Answer: Page 76
The persuasive message influences the audience by informing them and aiding their understanding. Persuasive
messages aim to influence audiences who are inclined to resist, so they depend heavily on strategic planning
AIDA is a plan and it is the specialized version of persuasion
It has four phases:
1. Attention
2. Interest
3. Desire
4. Action
Business letters are commonly either full-block formatted,
with every line starting at the left margin and usually a business letterhead at the top of the page, or
modified-block formatted, with the heading and the closing aligned at the center of the
page.
Types of Letters: The following are some of the most common types of letters written by people in technical fields.
• Job application letters
• Acceptance letters
• Transmittal letters
• Inquiry letters
• Technical-information letters
• Letters of recommendation
Following are the Guideline for positive Close
1. Don’t refer to or repeat the bad news.
2. Don’t apologize for the decision or reveal any doubt that the reasons will be accepted.
3. Don’t urge additional communication
4. Don’t anticipate problems
5. Don’t include clichés that are insincere in view of the bad news
6. Don’t reveal any doubt that you will keep the person as a customer
7.
Written medium is best when you don’t need immediate feedback
Advantages of using “writing medium is:
1. You can Write a detailed and complex messages.
2. You can put a permanent record.
3. You can reach an audience over large distance.
4. You can minimize the distortion when a message is passed from person to person.
Question No: 11 ( Marks: 2 )
What are the characteristics of a well organized message?
Answer: Page 51
The subject and purpose are clear. All information is related to the subject and purpose. The ideas are
grouped and presented in a logical way. All necessary information is included.
Well organized messages are efficient
they only contain relevant information, so the audience does not waste time with
superfluous information
Question No: 12 ( Marks: 2 )
Have you ever heard the term Persuasive massage? Define it.
Answer: Page 76
The persuasive message influences the audience by informing them and aiding their understanding. Persuasive
messages aim to influence audiences who are inclined to resist, so they depend heavily on strategic planning
Question No: 13 (Marks: 3 )
What is AIDA?
Answer: Page 76AIDA is a plan and it is the specialized version of persuasion
It has four phases:
1. Attention
2. Interest
3. Desire
4. Action
Question No: 14 (Marks: 3 )
What is a business letter? Enlist at least three types of business letter.
Answer: Page 63Business letters are commonly either full-block formatted,
with every line starting at the left margin and usually a business letterhead at the top of the page, or
modified-block formatted, with the heading and the closing aligned at the center of the
page.
Types of Letters: The following are some of the most common types of letters written by people in technical fields.
• Job application letters
• Acceptance letters
• Transmittal letters
• Inquiry letters
• Technical-information letters
• Letters of recommendation
Question No: 16 ( Marks: 5 )
Give the guidelines for ‘Positive Close in a bad news message’?
Answer: Page 75Following are the Guideline for positive Close
1. Don’t refer to or repeat the bad news.
2. Don’t apologize for the decision or reveal any doubt that the reasons will be accepted.
3. Don’t urge additional communication
4. Don’t anticipate problems
5. Don’t include clichés that are insincere in view of the bad news
6. Don’t reveal any doubt that you will keep the person as a customer
7.
Question No: 17 ( Marks: 5 )
Write down FIVE advantages of using ‘written medium’ in business communication.
Answer: Page 49Written medium is best when you don’t need immediate feedback
Advantages of using “writing medium is:
1. You can Write a detailed and complex messages.
2. You can put a permanent record.
3. You can reach an audience over large distance.
4. You can minimize the distortion when a message is passed from person to person.
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